Holiday cards
A series of holiday cards developed by design team Focal for Arizona State University’s Office of Annual Giving. This 3-piece set was designed to thank donors for their contributions to ASU and sent to each family during the 2016 holiday season.
My focus was to make something that gave a warm and fuzzy feeling to our audience. ASU families needed to be able to connect with them, and convey feelings of loved ones being together around the holidays.
Each card features a home baked and hand decorated landmark that can be found on ASU’s Tempe campus.